Tesla Model Y — Multi-Format Campaign
A complete advertising campaign for the Tesla Model Y, spanning five distinct print and digital formats — designed in Adobe Illustrator and Photoshop with a unified visual identity.
The creative direction centers on Tesla's identity as a force for change — not just in transportation, but in how we think about technology and responsibility. The tagline "Drive the Change You Want to See" positions the Model Y as more than a vehicle: a statement.
A consistent dark aesthetic — deep blacks, crisp white typography, and the Model Y's dramatic silhouette — carries across every format from full-page print to compact digital banners, maintaining brand cohesion at every touchpoint.
Designed for magazine and editorial print placement — built in Adobe Illustrator with CMYK-ready output.
Pixel-perfect digital banners sized to IAB standard specifications — built for web display placement in Adobe Photoshop.
160 px × 600 px
Tall vertical format designed for sidebar placement on news and content sites. The vertical layout emphasizes the Model Y's profile, and the headline stacks cleanly for fast scanning.
180 px × 150 px
Compact format that punches above its weight — the Model Y silhouette and bold CTA remain immediately legible at this reduced size, demonstrating strong visual hierarchy.
From concept through to final export — a disciplined multi-format workflow.
Defined the campaign theme, tone, and visual language before opening a single file. The "Drive the Change" tagline and dark editorial style were set as the creative brief.
The full-page and one-third-page ads were built at full resolution in Adobe Illustrator using vector shapes for scalability, ensuring CMYK colour fidelity for print output.
Each digital banner was recreated in Photoshop at exact pixel specifications — 728×90, 160×600, and 180×150 — adapting the visual language to each format's constraints.
This campaign is one of several design projects across branding, UI/UX, and digital media.